On a global scale, outdoor activities like trekking and mountaineering have been rising significantly. The growth of the outdoor adventure industry is largely driven by increased spending on sports and travel gear for such activities. Today, individuals are seeking to relieve daily stress through physical activities like yoga, sports, and trekking. This has considerably soared the demand for travel gear with advanced features, driving the sales of sleeping bags. Moreover, a growing awareness of the importance of wellness, health, and recreation is also shaping a positive perception toward outdoor activities. Given this context, the sleeping bag market is expected to witness unprecedented expansion. In the coming years, growth enablers such as the emergence of new online sales channels and growing consumer preference for adventure sports are predicted to impact product differentiation and expansion of the market.
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Vendors in Sleeping Bag Market to Rely on Online Channels to Boost Production and Sales
In recent years, the availability of 4G and 5G internet services has gained unprecedented momentum around the world. This development has positively influenced the sleeping bag market, opening new sales channels and strengthening distribution chains. With the help of online sales channels, it has become increasingly convenient for customers to compare, review, and purchase sleeping bags. Moreover, social media platforms such as Facebook and Instagram are poised to enable sleeping bag sellers to feature their products in engaging and creative ways. As a result, vendors in the market are rapidly adopting innovative methods to develop a strong online and digital presence. In the near future, the prevalence of new online sales channels will positively influence the production, distribution, and manufacturing of sleeping bags, substantially expanding the market.
Soaring Demand for Synthetic Material Opens Fresh Revenue Streams in in Sleeping Bag Market
Polarguard, thermolite, down fill, and synthetic fill are the major materials used to manufacture sleeping bags. The benefits of sleeping bags made from synthetic material have augmented their demand. These advantages include high water resistance, durability, greater flexibility, quick drying, higher insulation, and hypoallergenic properties. Consequently, sleeping bags with synthetic material have been observing extensive applications for trekking and outdoor adventure activities. This trend has propelled key vendors in the sleeping bag market to pursue innovation and RD to develop high-functioning and aesthetically appealing synthetic sleeping bags. During the forecast period, this factor is set to influence strong partnerships and create new revenue streams in the market.
Preference for Outdoor Adventures Enables North America’s in Sleeping Bag Market to Gain Lead
In North America, the popularity of camping trips and outdoor recreational activities is creating sound demand for sleeping bags. This has enabled the region to rise as the most prominent market. Consumers in North America also exhibit a preference for healthier lifestyles and travel which is indirectly generating higher sales for travel products. Additionally, the region has a robust e-commerce sector, stable per capita GDP, and a flourishing tourism industry. All these factors are steering the demand for sleeping bags, creating a positive business outlook for the manufacturers of North America’s sleeping bag market.
Major Market Players
Exxel Outdoors, Wildhorn, NEMO Equipment Inc., Jarden Vaude, Alpkit, The Coleman Company, MalloMe, Blackpine Sports, Columbia Sportswear, Oase Outdoors, AMG Group, Sierra Designs, Browning Camping, and Big Agnes are the key players of the sleeping bag market.
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