Mascara Market Share, Size, Trends & Growth Forecast By 2030

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Rising demand for organic Cosmetics, rising usage of cosmetics by women, growing preference for a naturally enhanced eyelash look, especially among working women

The global mascara market size was USD 6.95 Billion in 2021 and is expected to register a revenue CAGR of 7.9% over the forecast period, according to the latest report by Reports and Data. Increasing demand for organic cosmetics and rising usage of cosmetics by women are key factors driving market revenue growth. Mascara lengthens and darkens eyelashes and is used to lengthen, curl, and volumize eyelashes. Mascara has become an important component of eye makeup as it provides eyes definition and highlights beauty of eye lashes. Additionally, as mascara is waterproof and smudge-proof, it offers eyelashes an all-day hold and long-lasting appearance.

Mascara is available in two major categories, waterproof and normal and three various formats, cake, cream, and liquid. The choice of a particular mascara is aided by a range of benefits associated with mascara, including portability, smudge-proof, waterproof, long-lasting, and others.

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Top Companies Operating in the Global Mascara Market Report:

L'Oréal S.A, The Estée Lauder Companies Inc., LVMH Moët Hennessy Louis Vuitton, Coty Inc., Avon Products Inc., Inika, The Body shop, Milk Makeup, Revlon Inc., and Nykaa.

Some Key Highlights From the Report

  • The volume segment is expected to register a significant revenue growth rate during the forecast period. Thickeners give mascara coating on eyelash additional volume-like hydroxyethylcellulose. Despite their widespread use, they also make products more viscous so that mascara may be applied smoothly.
  • The waterproof segment is expected to register significant growth over the forecast period. The market for waterproof mascara is expanding as a result of growing number of working women. Waterproof mascaras are long-lasting and do not smear, as a result it is the finest option for summer and monsoon seasons. Special oil-based makeup removers are required because they are difficult to remove with regular makeup removers and stays intact on eyes for long hours. Moreover, advancement in technology increased demand for high-end eye cosmetic products and open up new market potential for waterproof mascara.
  • The offline retail stores segment is expected to register a moderate revenue growth rate over the forecast period owing to increasing popularity of exclusive brand stores, as well as increased brand awareness, which includes a variety of offers and schemes.
  • The online channels segment accounted for a major revenue share in 2021. It is attributed to factors, such as no additional costs, as products can be shipped directly from sellers. Expansion of the segment is attributed to low product costs, discounts, reviews, and ratings of customers regarding the product or service and assist significantly in making a purchase. Other factors, such as convenience, doorstep service, and availability of a diverse product selection, are contributing to revenue growth of this segment.
  • The North America market accounted for a significant revenue share in 2021. Robust presence of important brands in this region, such as L'Oréal S.A, Nykaa, Maybelline, and others, are expected to drive market revenue growth over the forecast period. In countries, such as Canada and the U.S., there is a high demand for glitter mascara and changing eye cosmetic trends, which in turn, is driving revenue growth of this segment to some extent.
  • The Asia Pacific market is expected to register a steady revenue growth rate during the forecast period, owing to rapid adoption of colored mascara, volume mascara, and double team special effect colored mascara in countries such as China, India, and Japan. Japan exported the most cosmetics in 2020, worth USD 4.99 billion, China worth USD 11.1 billion, and Singapore worth USD 2.32 Billion.

Key Regional Markets Covered in the Report:

  • North America (U.S.A., Canada, Mexico)
  • Europe (Italy, U.K., Germany, France, Rest of Europe)
  • Asia Pacific (India, China, Japan, South Korea, Australia, Rest of Asia Pacific)
  • Latin America (Chile, Brazil, Argentina, Peru, Rest of Latin America)
  • Middle East Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East Africa)

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Further market segmentation

Product Outlook (Revenue, USD Billion; 2019-2030)

  • Lengthening
  • Volume
  • Curls

Category Outlook (Revenue, USD Billion; 2019-2030)

  • Waterproof
  • Regular

Sales channel Outlook (Revenue, USD Billion; 2019-2030)

  • Offline
  • Online

Key Takeaways of the Global Mascara Market Report:

  • A comprehensive overview of the global Mascara industry.
  • Accurate market projections in terms of market size, share, and volume.
  • Thorough study of the global market dynamics, such as major market revenue growth drivers, opportunities, threats, challenges, restraints, and future growth avenues.
  • Deep-dive analysis of the upcoming market trends.
  • Qualitative and quantitative analyses of the global Mascara market.
  • Elaborate study of the leading regional markets in the global Mascara market.
  • Complete overview of the market’s competitive landscape.
  • Brief look at the company profiles and portfolios.

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